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The Essential Toolkit for Internet Marketing
Some days it can seem overwhelming, you’re just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you...
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2011 Digital Marketing Predictions
There’s three certainties in life: death, taxes and eventually everything will be on the web. In 2011, we will take one step closer to the latter becoming a reality. The rate of change and adoption...
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Three Must Haves for a Successful Website Marketing Strategy
No website is an island! Left alone, a website is not much more than a little billboard on the information superhighway, so for it to be effective it’s important that you weave it and other digital...
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Four Ways The Mobile Web Will Affect Marketing
Mobile Momentum The mobile web and app market is going to explode over the next couple years. The growth of smartphones and tablet devices are what will fuel this growth. What many don’t know is that...
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What’s Your Social Voice?
“Just be yourself unless you’re an idiot” – Unknown. The web used to be an anonymous place where people could hide behind strange pseudonyms like EggHead or Pixy186 and privacy of identity was taken...
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What’s The Best Social Media Tool?
Advertising is phony, cold-calling is an interruption, direct mail is bad for the environment, billboards are ignored, and newspapers are wilting. Is there anything that really works? Yes. The answer...
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Five Tips For Using LinkedIn
In the past ten months my activities on LinkedIn have resulted in a new client, a speaking opportunity, a job offer, and introduced me to other marketing professionals that ultimately led to the...
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Social Media Game Plan: Winning Tactics
Pre-Game Warm Up Before you jump into the social media marketing game it’s important that you have established some goals for your social media endeavors (I.e Increase traffic, generate X leads,...
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Three Creative Ways To Boost Website Traffic
Increasing website traffic in return for leads or user action is the ultimate goal of any digital marketing strategy. There are a number of ways this can be achieved but if you’re like me you probably...
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The Most Important Part of a Website Design
Everybody thinks they’re a designer. Just like everybody thinks they’re a good driver. But there is a big difference between being a good driver and being a race car driver. The same thing can be said...
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What Women Know That Marketer’s Don’t
I’m not a woman. So, why do I understand them so well? Actually, I don’t. But I know this – I grew up as the youngest child in a single mother household with two older sisters and experienced many...
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Five Pillars of an Internet Marketing Strategy
81% of Marketing Managers intend to increase digital initiatives this year while scaling back spending on traditional items such as radio, television, and print advertising according to an Ipsos-Reid...
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Three Pillars of a Successful Marketing Strategy
Regardless if you’re in communications, public relations, or marketing you’re still selling something. We’re all selling something even if it’s just our point of view. Yet many marketing professionals...
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Email Marketing 101
Email is sill an excellent platform to reach customers and an email address is the most valuable of any contact information. The trick is to make sure you are using email marketing effectively. Below...
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The Secret to Digital Marketing Success
Fall down nine times, get up 10″ is a saying that I have always tried to live by. If there’s an obstacle in the way, it only makes me more determined to get through it. If somebody says I can’t do...
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Website Strategy on a Shoestring Budget
Gone are the days when you could get by with a website built by your nephew in his basement. The web has evolved considerably and people are now much more savvy regarding what looks amateur and what...
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Why Social Media Analytics are Bullsh*t
In the first half of the 2000′s I spent six years in the market research industry executing web surveys, online focus groups, website usability studies, and (blech!) telephone polls. Being in the...
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7 Simple Ways to Improve Your Search Results
Google practices tough love, so you either have to deal with it or settle for less traffic. Search algorithm’s are constantly changing but there are a few fundamental things you can try that may give...
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Pay Per Click Ads: Must Know Tricks & Treats
In honour of Halloween I thought it was appropriate to deliver some tricks and treats regarding pay per click advertising (I.e. Google AdWords). I loved Halloween as a kid but I remember getting...
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Why Your Facebook Marketing Sucks
“We need to be on Facebook” is a phrase that echoes from the boardrooms and offices of businesses across the nation. Often the task is assigned to some junior level employee who management thinks “gets...
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The Secrets Of Business To Business Marketing
Do you ever wake up and wonder how you got where you are today? I never imagined I would end up solely working for start-up companies in the web space and getting to interact with big multinational...
View ArticleBreak the Rules: Three Tips for Badass Marketing
I appreciate not everybody works for casual organizations that allow for some edge or rebeliousness to be injected into their marketing efforts. However, people still do business with people and people...
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